As in any other profession, there are certain specific duties that sports marketers are expected to perform. These include:
- Negotiating and preparing contracts for athletes
- Leveraging sponsorships
- Planning and coordinating sports events
- Conducting market research and analysis
- Producing promotional material, including mailers and Web Sites
- Resolving professional and personal issues between athletes and sports organizations
- Monitoring sports activities and new trends
- Overseeing the development of new merchandise and products associated with a team, player or a particular sport
- Overseeing the upkeep and maintenance of a sports facility
- Overseeing ticket sales
- Media management during sporting events
Career prospects
As a sports marketer, you may consider working in one of the following profiles:
Marketing Directors: Build visibility and reputation of an athlete, team, or company. They also oversee the entire gamut of marketing exercises.
Promotion Managers: Responsible for game-day promos and activities
Community Relations Directors: Ensure that professional sports team maintains good relations with the community.
Sports Agents: They represents athletes and negotiate contracts to improve the marketability, visibility, and earnings of players
Public Relations Directors: Organize press box activities
Directors of Corporate Sales: Generally, they work on behalf of teams to form partnerships with businesses.
Ticket Operations Directors: Mainly responsible for the sale of single game tickets, season ticket packages, loge boxes, club boxes and luxury skybox tickets
Facilities Directors: Responsible for managing sports facilities.
Market Researchers: Responsible for conducting surveys on sports trends and sports statistics for teams, sports associations, sports retailers and manufacturers.
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