Career as Sports Marketing

A sports marketer is the person behind your sports hero. The one responsible for spotting new talent, negotiating contracts, building the PR machinery, and popularizing a game and a player, a sports marketer has a very exciting job.

Eligibility and requirements

Since marketing is the key word in this field, a Master’s degree in Business Administration with emphasis on sports management or sports marketing is the perfect criterion. Although, you will gain many insights about the business through on-job trainings, a marketing degree will open the right doors for you and help land you your first job.

In general, well known clubs, teams and corporate houses prefer recruiting MBAs as their employees.

Personality traits

Sports marketers are people who have endless possibilities as every type of sport needs professionals to look at the business side. This is a dynamic field and you need to be a high-energy, enterprising individual with a passion for the sport you follow. With new games like snowboarding, dirt biking, extreme-skiing entering the traditional sporting arena, any avid sports buff can pursue this as a career, provided he has the aptitude of a marketing guy.

Remuneration

Your financial gain will depend on the kind of sports that you are engaged in. As has been mentioned earlier, there are very few sports that enjoy a worldwide popularity. Most often than not, the popularity of a particular game is concentrated within a certain geographical area. And, it’s certainly no lie that some sports are defiantly more lucrative than others. Therefore, an entry-level marketer working for a professional basketball or baseball team in the US can earn somewhere around $30,000 in the first year. More experienced workers can earn more than $75,000, whereas, top-level marketing executives can earn up to $150,000.